![]() But given the description of their purpose above, it seems fair to say they were a prerequisite for Pandora to be able to introduce both Pandora Plus, and later on, its interactive on-demand option. Of course, Pandora obviously didn't disclose the exact terms of the licensing agreements. It further stated they will open "new revenue streams for artists and labels, while paving the way for Pandora to bring new products to market that enable enhanced subscription services, fuel new advertising opportunities, and deliver unprecedented flexibility and ease of use to listeners." It's no coincidence that earlier this week, Pandora also announced it had struck "landmark" direct-licensing agreements with more than 30 independent labels and music distributors, including Merlin Network, Sony Music, and Universal Music Group. Pandora described the new agreements as a "win-win partnership" between it and the labels. Pandora Plus required new "landmark" direct-licensing agreements This move also affords Pandora the happy consequence of providing advertisers with more engaged audiences. What's more, Pandora is making the most of this new engineering to simultaneously enhance its ad-supported version, giving listeners the option to skip more songs and replay songs by opting into a video ad. But in the meantime, as we wait for that (more) exciting on-demand option to be released, what is Pandora Plus? Within that group of listening options, Pandora Plus obviously falls under the "groundbreaking subscription radio service" description. Whether a listener wants to take advantage of our enhanced ad-supported experience, our groundbreaking subscription radio service, or our fully interactive on-demand option coming later this year, we have a solution tailored for you at a price point you can afford. ![]() We're methodically and passionately developing the world's most personal music experience. And that includes flexibility in how you listen and what you pay for it. But Pandora founder and CEO Tim Westergren didn't leave us completely in the dark on that front, stating (emphasis added): Pandora Media ( P) on Thursday unveiled a new subscription service dubbed Pandora Plus, heralding it as a "one-of-a-kind, ad-free radio experience with dramatically increased functionality." So why, then, have shares of Pandora hardly budged today? What Pandora Plus isn'tįirst, Pandora Plus is not the music-streaming leader's widely anticipated on-demand music solution.
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